The idea behind branding is to instill the company’s values, emotions, beliefs, and voice into the consumer’s mind.

Branding is more than a name, logo, color scheme, or typography. The idea behind branding is to instill the company’s values, emotions, beliefs, and voice into the consumer’s mind. These elements are infused into every part of the customer’s journey. Excellent branding can create a fantastic experience for your customers as well as give you a competitive edge.

In this blog post, we will discuss the 4 Vs of Branding for eCommerce and how to build your brand.


The pandemic has instigated a tremendous rise in eCommerce. Following the initial economic havoc caused by Covid-19, eCommerce sales grew from $600B+ to $794B+ in 2020. If you have an eCommerce business, you know there are many factors at play when optimizing your website for conversions. In this blog post, we will share seven essentials for eCommerce success.

1. Brand Identity

ScopeMedia

Visual-based personalization and AI recommendation tools for eCommerce stores — with focus on fashion. Learn more at: www.scopemedia.com.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store