The 4 Vs of Branding for eCommerce

The idea behind branding is to instill the company’s values, emotions, beliefs, and voice into the consumer’s mind.
Eyeglasses, Vision

1. Vision

Highlighted word “Value”

2. Value

Megaphone, Voice

3. Voice

4. Visuals

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ScopeMedia

ScopeMedia

Visual-based personalization and AI recommendation tools for eCommerce stores — with focus on fashion. Learn more at: www.scopemedia.com.