The idea behind branding is to instill the company’s values, emotions, beliefs, and voice into the consumer’s mind.

Branding is more than a name, logo, color scheme, or typography. The idea behind branding is to instill the company’s values, emotions, beliefs, and voice into the consumer’s mind. These elements are infused into every part of the customer’s journey. …

ScopeMedia

Visual-based personalization and AI recommendation tools for eCommerce stores — with focus on fashion. Learn more at: www.scopemedia.com.

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